Nowadays, it is not only important to be great at what you do but it is also important to share the knowledge with fellow industry leaders and peers. Becoming a thought leader takes time, hard-work but among all it takes commitment and dedication to provide great content for your industry.
To help you get started, here is a list of 8 Content Marketing Ideas to Become a Thought Leader and help you showcase your knowledge and skills to your community.
1. Have an Engaging Blog
Whatever your industry or whatever the size of your company, you MUST have a blog. Why? How else will customers engage with your website? Gone are the days of beautiful Flash-based websites that have little or no editorial value. Nowadays, customers want to get to know you before they buy from you. There is no better way to share your expertise and knowledge then by maintaining an engaging blog.
2. Create a White Paper
If you want to become a thought-leader in your industry, you might want to consider putting together an in-depth report or guide that helps your readers understand an issue, solve a problem or make a better-informed decision. Sounds too serious? What about creating a guide on travel trends to your country or city; a study on the best SUV to travel with pets; or a paper on how to source local produce for your kitchen? Remember, the goal is to engage your audience; therefore, you should create a white paper that has impact, preventing it from simply being downloaded, browsed over, then forgotten.
3. Design an EBook
Meant to be read digitally on a computer, laptop, tablet or smartphone, an eBook should be born digitally and not be a mere reformatting of a print edition. An eBook can become a great visual representation of your brand or of your products and services. They can be enhanced with great images and include links to relevant websites. Check out a few eBooks we created for MY Starfire, a charter superyacht whose captain is Carl Sputh.
4. Publish Original Research
If you have recently surveyed your customers or peers on a particular subject, why not create a report for your industry? Find a niche that hasn’t been covered by your peers and create an interesting survey. Sharing the acquired knowledge will greatly enhance your expertise while giving valuable information to your audience. And remember, the content can then be re-purposed to design infographics, blog posts, white papers, eBooks and more.
5. Compile Data
Every industry needs someone to collect and organize data and statistics, so consider doing some of the legwork yourself. Create an eBook or white paper filled with statistics and data relating to your industry, and then share it with others. If you plan to do your own research, create your survey questions by keeping this content strategy in mind.
6. Resource Round-Up
You are most-likely already doing the research for yourself, so why not put it through a basic design process to turn it into a great content offer. Round-up the best industry publications, blogs, websites, Twitter feeds, Facebook pages or Pinterest boards and present them in a visually compelling eBook, slide share or whitepaper.
7. Glossaries
Like any industry, yours probably has dozens of buzzwords, jargon and lingo that can leave your prospects feeling out of the loop. Help them become familiar with your industry’s vocabulary by creating an easy to understand glossary of terms. Keep it short and simple and consider regrouping terms by subjects or products.
8. Case Studies
Demonstrate how your products and services solved actual problems for specific clients by highlighting your accomplishments. Explain the initial problem, demonstrate the methods and tactics used and then share your results. Case studies are a great way to generate new leads for your company.
If you want to become a thought leader but need help with the curation and creation of appealing content, reach out to us for a complimentary consultation. With over 1000 blog posts, dozens of eBooks and infographics under our belt, our team has become a leader in luxury and luxury travel content creation.
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