For many luxury brands, Asia seems to be the next best destination. With its strong base of millionaires and nouveau riche, the luxury goods and services sector is sure to see a steady increase in demand in the coming years. Asia replaced North America as the region with the highest number of high net worth individuals in 2013.
Agility Research & Strategy’s Syndicated Study have been focusing on understanding this consumer base. And the resultant – Affluent Insights 2014 – “aims to understand the consumption patterns, brand preferences and detailed insights of the Affluent Asian consumer”. Infographics that bring together a strategic picture on a week in the life of the affluent consumer from China, Hong Kong, Singapore, America, and Indonesia is sure to be a handy tool for a luxury brand.
Here is a look at the infographics and the details they present.
China
The majority of Chinese respondents are females (54%), aged 18-34 years (59%). They are likely to be married (85%) with children younger than 15 years (83%). They are usually employed in high-ranking positions such as Vice president, director, general manager, or department head (22%). 24% of them have investments between USD$ 0.5 million to USD$ 5 million. The different days detail the information channels they pay attention to for the top categories they spend in, as well as their favorite brands, shopping sites, and vacation spots.
Hong Kong
The majority of Hong Kong respondents are females (58%), aged 18-34 years (55%). They are likely to be married (62%) with children younger than 15 years (56%). They are professionals such as doctors, lawyers, or engineers (19%). 33% of them have investments between USD$ 0.5 million to USD$ 5 million. The different days detail the information channels they pay attention to for the top categories they spend in, as well as their favorite brands, shopping sites, and vacation spots.
Singapore
The majority of Singaporean respondents are males (56%), aged 18-34 years (43%). They are likely to be married (71%) with children younger than 15 years (55%). They are usually middle to high level managers in private or public companies (29%). 18% of them have investments between USD$ 0.5 million to USD$ 5 million. The different days detail the information channels they pay attention to for the top categories they spend in, as well as their favorite brands, shopping sites, and vacation spots.
USA
The majority of American respondents are males (51%), aged 18-34 years (41%). They are likely to be married (86%) with children younger than 15 years (43%). They are usually employed in C-Suite positions (19%). 24% of them have investments between USD$ 0.5 million to USD$ 5 million. The different days detail the information channels they pay attention to for the top categories they spend in, as well as their favorite brands, shopping sites, and vacation spots.
Indonesia
The majority of Indonesian respondents are males (57%), aged 18-34 years (59%). They are likely to be married (74%) with children younger than 15 years (69%). They are usually business owners, partners, or entrepreneurs (22%). 16% of them have investments between USD$ 0.5 million to USD$ 5 million. The different days detail the information channels they pay attention to for the top categories they spend in, as well as their favorite brands, shopping sites, and vacation spots.
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