Behind every great luxury blog, you will find a great story. Luxury bloggers are real people, not machines, and to successfully work with them, we recommend you get to know them a little better. Through our years at LuxeInACity, we have talked, collaborated and exchanged ideas with dozens of great bloggers from around the world.
Since bloggers rarely talk about themselves – they tend to talk about everyone else instead – we hope to showcase their skills, expertises and opinions in this blog series.
Get to know them, learn from them and hopefully you will find an innovative way to collaborate with them.
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Today’s blogger is Regitse Cecillie Rosenvinge of Byrosenvinge.com, a Danish luxury blog with a focus on travel, beauty and of course, lifestyle. Apart from being a successful luxury blogger, Regitse expresses her creativity by creating lovely jewelry. A girl with many talents. Read below to get a few tips from the woman behind Byrosenvinge.com.
Like most successful bloggers, you probably receive hundreds of emails per month from luxury brands who want you to share their story. What makes you decide to work with a brand over the other?
It’s very important for me to stay true to myself and the theme of my blog, so yes, I’m quite choosy when it comes to promotion of brands and services. When I choose to write an article or a review about something, it’s because it has a little more to offer than other related products or services. I work with hotels quite a lot, and here it’s important that the hotel stands out with exquisite facilities, customer service, cuisine or whatever it might be. The reader needs to feel that this is pure luxury for all senses and not just an average review of something next door.
What would make you choose to work with a brand on a giveaway campaign on your site?
If I feel the brand can add a spark of luxury to my site or if it’s a unique product that could make a difference in the life of either myself or my readers. I’m a fan of everyday luxury, so i’m definitely keen on luxury services or products that can add value to the everyday life.
If a brand wants to reach you, what channel should they use? Do you prefer email, social media or another means of communication?
I’d prefer to communicate through e-mail, but we’re very active on the social media platforms as well.
What is the coolest gift you have received from a luxury brand in a blogger outreach program?
On the account of my blog I’ve travelled a lot through all parts of Europe. So far the most extraordinary experience has been a long weekend in Piemonte in Italy, where I went to visit several vineyards and follow the procedure from grape to finished product. We went to eat a Michelin-restaurants and I experienced true Italian culture. I couldn’t help but fall even more in love with Italy!
In your opinion, what does it take to become successful on social media?
I believe it’s important to stay updated all the time and commit to social medias as it’s part of your everyday job. Don’t spam – nobody likes to receive news all the time, but select and post relevant stories and info.
What is the main reason you blog on a daily basis? Is it for pleasure, for business or for both?
Apart from Byrosenvinge.com I run a jewellery company as well, Regitse Rosenvinge Jewellery, so unfortunately I don’t get to spend as much time with my blog as I’d like, but there’s no doubt in my mind that it’s a very personal thing to me. I literally care about my blog and we’ve come a long way since the beginning. So yes – it’s for pleasure and I don’t believe one could do it if only interested in business. It shines through very quickly.
Apart from blogging, do you offer additional services to luxury brands who choose to work with you?
Yes. We offer multiple services to companies who wish to work with us. It’s all part of the experience and sometimes it’s even necessary to offer more than just an article about a brand. Especially if we have to commit to a longer collaboration and truly get to know the brand. For example, we offer advertorial space and coverage through our social medias.
Do you manage more than one blog? If so, which ones?
I used to manage a beauty blog as well, but now it’s all about luxury lifestyle at Byrosenvinge.com. Plus my jewellery webshop: www.regitserosenvinge.com.
What would you say is the best thing about being a luxury blogger?
I’ve always loved to surround myself with beautiful things and I love to be able to work with my true hobby and passion; travelling and hotels. I think luxury bloggers are a growing segment and they should stick together in order to maintain good quality content and beautiful layouts.
Have you rubbed shoulders with the rich and famous through your work as a luxury blogger?
Not in particular famous, but let’s just say that things are going in the right direction. It was never a goal for me to meet famous people, I just want to do what I love the most. But every now and then fun things happen and it’s all part of the game.
If you had to mentor a new blogger, what is your go-to advice to become successful?
Stay focused, be passionate, work hard, strive for the stars.
Don’t hesitate to reach out to Regitse Cecillie Rosenvinge of Byrosenvinge.com on Facebook, Twitter, or if you want an introduction, reach out to us.
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