Understanding the Affluent Luxury Consumer Segmentation: Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, and Bargain Hunter according to our friends at Agility Research.
These days there are many online tools that are designed to help you channel your creativity. The bonus is that these web-based services are easy to use and don’t require knowledge of complicated graphics programs.
Branding a luxury product and creating an effective marketing strategy for a luxury brand, involves a unique type of strategy; one that begins with an in depth understanding of the characteristics of luxury products.
Creating an effective branding strategy for luxury items presents a unique challenge. There is an inherent difference between the way experts promote a basic item and the way they promote luxury goods, and understanding this basic difference is essential to the success of any branding effort.
Your superyacht is the apogee of perfection, but then again, so are all the others luxury yachts of this world.
If you seek to generate revenue from your superyacht by chartering it a few times a year, don’t forget to brand itt in order to stand out from the fleet.