think branding

Performance, pedigree, and persona – when it comes to luxury brands there really is no faking it. A true luxury brand exists to create something that is the apogee of perfection, something that sparkles like a diamond in the rough and something that soothes the soul, inspires the mind and brings a little hint of joy every day. The luxury product should hit the ball out of the park when it comes to performance; excellent craftsmanship along with artisan design and the ability to communicate an experience to the buyer are all essential.

Yet bespoke luxury branding doesn’t just stay on the surface, it delves deep into the fables that fascinate the buyer. In the refined marketplace, a product cannot speak for itself, it needs a story, an identity, and a personality, it needs to be animated, to move and to ripple to avoid becoming stagnant; this is where luxury branding can give your name meaning.

Behind every exclusive brand, there is a fabulous heritage story. In the modern world, it seems that many have lost the true ethos of luxury and we are living in label-centric times. It helps to turn back a few pages of the story and to see why consumers turned to the idea of luxury in the first place. Affluent buyers wanted to set themselves apart, to own something unique, something that oozed with personality and something that had its own beautiful tale to tell.

We love to fall for stories that ignite our imagination and speak of a rich history, from Cartier crafting diadems for King Edward VII in their humble Parisian workshop to Aubrey Hepburn with her Tiffany blue box that makes the heartbeat. Louis Vuitton and his rags to riches story, from orphan to curating trunks for Napoleon and Faberge with their intricate family dynasty of Tolstoyan proportions, these are tales to hold in the palm of our hands and bring a sense of preciousness to our lives.

Giving your product soul starts with great luxury branding and this all begins with understanding your own personal company mission. Once we understand the existence of the business, we can begin to grow the corporate identity, to whisper the message into every ear and to build a world of fact, fiction and fantasy to delight, inspire and sweep the world off its feet.