The Luxury market, like any market, is constantly trending, changing and fluctuating with the economy and for those with a vested interest, it helps to stay abreast of these patterns.
With the number of luxury consumers tripling over the past twenty years it seems that every day you can catch glimpse of headlines boasting luxury consumers new style, the changing habits of affluent shoppers and the rise of online marketing for luxury brands.
Of course, many big-name luxury companies choose to stick solidly to their roots and ideals, believing in the richness of their heritage as opposed to cresting and falling on the wave of the times.
Yet all luxury businesses both big and small should be well aware of how the landscape around them is changing, who is emerging and who is lagging so that they are able to place themselves seamlessly in a way that effectively works for their business.
The luxury niche no longer comes with a stiff upper lip and limited choice; it is savvy, sharp, wild and fiercely competitive, melding many styles and contradictions together.
These luxury marketing resources for brands can be the perfect place to start in getting to grips with the world of luxury.
luxury daily
Leading the news in the world of luxury marketing, luxury daily is a divine place to peruse what’s hot, what’s not and what new launches and trends are currently making headlines.
This is without a doubt one of the most comprehensive places to swing by with champagne in hand and find out who Sotheby’s have just signed a deal with, when you can expect Chanel’s new fragrance to hit the shelves and what pocket of the world the Ritz is planning on dazzling next.
luxury society
The luxury society is the place to be and be seen, even if it does exist in the sassy world of cyberspace.
This virtual socialite party is a networking haven, throw on your pearls, grab your little black book and hurl yourself into an online world where you can have hearty debates, hash out new concepts, call on the expertise of other members and even strike up new business opportunities with other keen and able entrepreneurs.
Along with meeting and greeting there is news to devour, headlines to hum over and close to the bone topics to explore.
luxury institute
Get a closer look into the world of luxury with the luxury institute.
The blog is stuffed full of the latest luxury news whether it is letting you know that Kate Spade is closing stores or giving you a glimpse into the most recent celebrity endorsements. Along with the latest headline grabbers, there are many great articles pertaining to studies on luxury marketing and great advice from top affluent leaders on how to adapt your brand to boost your name and reputation.
luxgGuru
Lorre White AKA the luxury guru is no stranger to the world of the wealthy and with numerous press appearances under her belt, she is the go-to for all things fabulous.
Lorre has firm connections in the power industry and her blog is filled to the brim with interesting articles, insights, product launches and so much more.
For those who want to keep ahead of the current trends and who want to dabble in the world of inspiration and classy living, then the luxury guru can certainly point you in the right direction.
brand uniq
The power of marketing is arguably even more important when dealing with Veblen goods and this blog will give you plenty of pointers on how to place your brand in the limelight with strategic marketing skills.
Simple, straightforward and free of fuss this blog is crammed with high caliber articles that will help you to place and position your brand, find the optimal pricing strategy, move your luxury presence into the online world and more.
bain company
Bain & Company have built their reputation on being the golden choice when it comes to consulting in the luxury niche and their articles have been published across the globe.
From features in Forbes to the business standard they are certainly up there in the world of knowledge and know how.
Covering a range of industries with far-flung expertise it’s always good to swing by and check out their publications section to see expanding brands in the market, check equity reports and browse their archives.
mckinsey
Take a sneak peek behind the curtain with Mckinsey and find out the latest insights into luxury and consumerism.
Those who want to know which markets are emerging, which digital consumer trends are growing and what’s happening differently in China than in Europe will adore the wealth of unbridled information available.
Not only can you top up your know-how on consumer trends but you can also get a ton of marketing strategy advice and tips on how to better engage your customers for growth.
wealth x
Those immersed in the billionaire boom will find the news at Wealth X interesting to say the least.
This financially indulgent blog not only shows you the money but also shows you where the money is changing hands, being kept, growing and falling.
Not only can you find out about China’s newest investment laws but you can also get inside the heads of luxury entrepreneurs, see what designer bag maker Moynat has up his sleeve and see what challenges could be hitting the luxury market for the coming year.
To growth your knowledge in luxury brand management, consider enrolling in one of our online courses.
- Millennial Luxury Marketing – Understanding a generation of the future - March 12, 2018
- Luxury Brand Strategy – Elements to Consider in a New Luxury Economy - March 12, 2018
- Luxexperience –A Southern Hemisphere Luxury Travel Event - August 3, 2017