Having traveled to over 65 countries while working aboard prestigious superyachts owned by Russian billionaires, American celebrities or successful entrepreneurs or as a personal assistant to ultra-high network individuals, Roxanne gained a unique perspective into the UHNWI market. She now offers her knowledge to boutique brands that cater to this niche audience.

Roxanne is currently roaming the world to make new connections and to curate and create fresh luxury travel content for LuxeInACity, our digital showroom.


One is the luxury expert while the other is the creative marketing guru.


An adept of design, social media and digital marketing, Maxine enjoys the creative challenge of designing bespoke campaigns and stunning imagery that engage conversation with both luxury consumers and affluent travelers.

Maxine lives in Sweden with her husband and two beautiful daughters. She spends her leisure time exploring Europe with her family to perfect her skills as a travel photographer.

Opinions, Features and Interviews

Featured in What’s the future of luxury? by Fortune Magazine. (December 2014)
Nominated as Top 20 Luxury Travel Blog by USA Today and 10 Best. (August 2014)
Featured as Top 25 influencer for #luxury on WeFollow. (Ongoing)
Featured in What to Look For In A Superyacht on Pursuitist (September 2014)
Featured in Stop Sending Press Releases to Bloggers – Be Original Instead in Luxury Hoteliers. (August 2014)
Featured in Sitiing Atop Tikal in Guatemala on Pursuitist (August 2014)
Featured in Quadski: A Superyacht Toy for the Adventurous on Pursuitist (August 2014)
Featured as Best Luxury Blog in Most Relevant Luxury Media Content in the World by Mosnar Communications. (July 2014)
Featured in Discovering Mexico Through its Colonial Cities on Pursuitist (July 2014)
Featured in Swimming with Sharks – A Different side to Cancun on YachtCharterFleet. (July 2014)
Featured in Belize: Underwater Beauty Meets Jungle Paradise on Pursuitist (July 2014)
Featured in How to get media exposure from luxury travel bloggers’ in Luxury Hoteliers Magazine. (Jun 2014)
Featured in Building a Luxury Brand on LuxuryBranded. (June 2014)
Voted as one of the Top 50 Luxury Blogs on (June 2014)
Featured in Elite Traveler – May 2014 in Elite Traveler. (May 2014)
Featured in A Tale of Two Lifestyle:The $250,000 Household VS. The Superyacht Life on Doug Gollan’s Blog – CEO of Elite Traveler Magazine. (May 2014)
Featured in 10 Mexico Cities That Need To Be in Your Bucket List‘ on LuxuryLaunches. (June 2014)
Featured in 5 ways yacht work is like the navy on CNBC. (May 2014)
Featured in Up Close With The Super Rich: Tales from Life Aboard A Superyacht ‘ on Doug Gollan’s Blog – CEO of Elite Traveler Magazine. (May 2014)
Selected as Top 10 Luxury Lifestyle And Travel Blogs on Paramount Business Jets. (May 2014)
Selected as Honorary Judge for UK at Luxury Lifestyle Awards. (May 2014)
Featured in Adriatic Yacht Charter Holiday on CharterWorld. (May 2014)
Selected as Media Partner at Luxury Lifestyle Awards. (April 2014)
Featured as one of the Luxury Travel Blogs You Must Read This April on The Luxury Editor. (April 2014)
Featured on A Celebration Of Women. (April 2014)
Featured in Seven Days Exploring Sardinia and Sicily by Superyacht on Luxury Activist. (April 2014)
Featured in Ten Reasons to Brand Your Superyacht from People Who Have Crewed Them on (April 2014)
Featured in Top 5 Superyacht regattas to Attend on The1stClassLifestyle. (April 2014)
Selected as Best Luxury Blog by Pursuitist. (Ongoing since 2012)
Featured in Bureau Virtuel: Deux Associees, Deux Continents in LaPresse. (Mars 2014)
Featured in 10 Top tips for How to Pitch To a Blogger Effectively on InkyBee. (March 2014)
Featured in Top Five Superyacht Events to Attend in 2014 in JustLuxe. (March 2014)
Feature in A Unique Travel Experience Diving the Red Sea in Egypt on Byrosenvinge. (March 2014)
Featured in Seven Days to Embrace French Savoir-Faire on SevenSeasCharter. (Feb 2014)
Featured in Moscow Tretyakovsky Proedz in Global Travel USA. (December 2013)
Featured in Three New Superyacht Worth Discovering in LaCureVillas. (October 2013)
Selected as Luxury Curator on IGet.It. (September 2013)
Featured in The Language Barrier: 8 Great Stories Of Language Troubles! on LaCureVillas. (August 2013)
Featured in Entrepreneurs Anonymes is a Mysterious Group of Entrepreneurs in Montreal on TechVibes. (April 2013)
Interviewed in The New Concept of Luxury in IX Daily. (June 2013)
Featured in 8 Experts Share The Secrets of Luxury Villas in LaCureVillas. (May 2013)
Featured and selected as media partner in Seven Star Magazine . (May 2013)
Selected as One of Quebec’s Top 25 Emerging Entrepreneurs at C2MTL. (April 2013)