Overpowered By Selection? Welcome To The Era Of Curation
AgenceLuxury becomes the new curator for IGet.it, a private shopping club that caters to affluent men and women across North America.
In today’s world of mass-consumption and mass-production, finding great products that deserve our attention can seem like a daunting task. And since brands create hundreds of new products every minute, the role of the curator starts by ingesting, analyzing and bringing together a great selection of products we love. The curation process requires patience, resourcefulness and a keen eye for the finer things in life. A luxury curator’s work is never done.
Having spend the last ten years working in the luxury industry, whether aboard a superyacht, as a personal assistant to the wealthy or as the co-founder of both AgenceLuxury and LuxeInACity, Roxanne has acquired the skills to quickly identity great brands and great products amongst the mass.
“New luxury is not about price, excess or pedigree, but about personalization, customization and above all an intimate and unforgettable experience. The face of luxury is becoming more subtle or “in-the-know” and less ostentatious with its once coveted logos”, says Roxanne Génier. “The IGet.it team understands new luxury and I am excited to start curating brands for their audience.”
Over the last few years, IGet.it’s team of luxury curators have identified and brought forward hundreds of first-class brands such as BMW, Viking, Fauchon and All-Clad in front of their affluent community. Whether the products come from small boutique brands or large corporations, IGet.it curates products that are both desirable and well-crafted.
For her first campaign, Agence;Luxury has curated both Alfons & Isadore, a premium brand that creates luxury towels made without compromise in the foothills of the Swiss Alps, and Vinotemp, a leader in the wine storage industry that has been building premium wine cabinets for over 25 years.
Luxury aficionados are invited to experience the IGet.it curation process and its acclaimed collection of luxury products by visiting http://bit.ly/1dokJaf. All curated products are brought-forward in a short-term 7-day pre-sale campaign. New members will receive $100 in credits, that’s $10 for every $100 spent.
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Tags: curation, luxury, shopping club