There has been talks around the office about starting a blog but no one has put their foot down and said “let’s start today”. There is obviously several reasons for this. You don’t know where or how to start. You have doubts about the return on investment and the overall results. You might not have a good writer on your team. All excuses are good, but here are a few reasons we think might make you start blogging today.
1. To give your brand a voice
Every brand has a story to tell and there is no better way to start then with a great blog. Share some of your team’s highlight such as a community driven action, a new success story or the addition of a new team member. It’s your blog, so basically, you can write about anything and everything.
2. To generate traffic with SEO.
If you build a great website but never update it, it basically becomes a forgotten particle of content in an ocean of newly created information. But with a blog, you become pertinent and important every week or, even better, every day. Google continuously rolls out new changes to its algorithms but one thing is for sure, they will always put a great deal of value on fresh original content. You want Google to send traffic your way, right? Then give it some great content to chew on.
3. To establish your brand as an expert
You can’t be recognized as an expert is you hide your skills. Think about it, you probably spend at less one hour each day researching a subject or another online. You read dozens of article on any particular subject before you make up your mind. You probably even follow a few bloggers in your industry to get the inside scoop on what’s new. What if you turned the table around? What if you shared your knowledge with others and they started to follow you? Wouldn’t that be great? Start a blog, share your knowledge and become an industry expert.
4. To become customer focus.
You probably get the same questions from your clients over and over. So why not write a blog post with the answers, given them the information ahead of time. They will love you, follow you, brag about you and most likely, do business with you. And as a side result, Google will see that you create relevant content for your industry and will index you to the top of search results. It’s all win-win.
5. To learn something new.
Sounds strange. But really, you can’t write a good article without doing a good deal of research on the subject. And as you probably know, reading one good article ultimately leads you to reading 10+ good articles. Also, you will most likely get a few user-generated comments with each new blog posts. Replying to these comments is a fabulous way to dig deeper into a subject.
6. To become social.
Once your brand starts blogging, you will inevitably want to start sharing it too. This is great. The web has become a playground for brands and you will be surprised how easy it is to make new friends when you have something interesting to say. You first have to put yourself out there with awesome content to then be invited in the expert’s inner circle. Don’t forget that social media is not about self-promoting but about relationship building.
If you are still not convinced and need some numbers about blogging and content marketing, check out our curated list of statistics that might convince you otherwise.
Now, give us one good reason not to start blogging today?
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