SEO Link Building for Luxury Brands

How Link Building Is All About Relationships

It is commonly accepted that social media is all about building relationships with those who share similar interests. The success of your own content, whether it's a blog post, a YouTube video or a simple tweet, lies in the hands of those who share it with their fans. You might create great content but if no one pays attention to your updates, you will inevitably be at a loss.

To achieve social success, you must therefore nurture relationships with fans and other key influencers in your industry. This takes time, commitment, and above all, an honest approach.

The same is true for link building. Once overflowing with shady practices, SEO is now all about relationships and a more genuine and authentic blogger outreach program. You might be able to purchase a list of industry bloggers and send them your weekly press release, but you will quickly notice that the results yielded are lower than expected. Don't blame the bloggers, blame your approach.

Bloggers are individuals, not machines. They pride themselves on curating and creating the very best content and they tend to dedicate a lot of time to their fans. Bloggers, like social media influencers, ultimately need to know, and love, you to be willing to work with you.

So, how do you make them fall in love with you or your brand? Start by being real. Don't expect anything from them; don't push them with countless emails; and don't annoy them on social media. Reach out to them on a one-on-one basis; tell them why you have chosen them for your blogger outreach program; and be honest on whether or not you can offer them something in return. While some bloggers will only accept payments in exchange of sponsored posts, most will be more than happy to help out if asked politely.

If you need more advice on how to successfully reach a luxury blogger, read our recent post, or to plan your next blogger outreach program, reach out to us.


Go Niche With Your Press Releases

We all know that PR agencies have limited time and resources to get their client's brand, product, event or campaign on as many media outlets as possible, but when they try to shoot for the mass, they might end up with little or no results. The days of creating a media list and sending a mass email with a copy/paste version of a press release are over; and yet over 90% of PR agencies who try to reach us at LuxeInACity still use this tactic. We have to say to them: STOP! It doesn't work!

 

Ok, they might get a few bloggers and journalists to republish their client's press release (we have done so ourselves in the past) but ask yourself what the true outcome of using such tactics will be? Will these dry copy/paste type press release articles be shared virally on social media? Nope. Will they reach the client's target audience and make a lasting impression on them? Nope. Will it result in more social fans, website traffic or an increase in sales? Probably not. So why are most PR agencies still using tactics that have not worked since the web has gone social? Why haven't they adapted to the new web etiquette and joined the social wave?

 

So if sending generic press releases doesn't work, how should a brand get their message out to bloggers? It's actually fairly simple. First pinpoint a short list of bloggers that have real influence in your market. Start interacting with them on social media as a fan or peer but always keep it real, non commercial. Then connect by email with a short, personable and once-again real message.  If the blogger decides to work with you, great, but don't harass them every day with requests.  Also, if they help you, don't forget to send them a thank you email and help them promote the article with your own social media channels. Finally, stay in touch sporadically in the following months. There is nothing worse than a "fake friend" who only calls out to you when they need something.

 

So if you have something to send us at LuxeInACity, please-oh-please, don't send us another generic press release! Become our friend, get acquainted and then give us valuable content to work with.