How Link Building Is All About Relationships
It is commonly accepted that social media is all about building relationships with those who share similar interests. The success of your own content, whether it's a blog post, a YouTube video or a simple tweet, lies in the hands of those who share it with their fans. You might create great content but if no one pays attention to your updates, you will inevitably be at a loss.
To achieve social success, you must therefore nurture relationships with fans and other key influencers in your industry. This takes time, commitment, and above all, an honest approach.
The same is true for link building. Once overflowing with shady practices, SEO is now all about relationships and a more genuine and authentic blogger outreach program. You might be able to purchase a list of industry bloggers and send them your weekly press release, but you will quickly notice that the results yielded are lower than expected. Don't blame the bloggers, blame your approach.
Bloggers are individuals, not machines. They pride themselves on curating and creating the very best content and they tend to dedicate a lot of time to their fans. Bloggers, like social media influencers, ultimately need to know, and love, you to be willing to work with you.
So, how do you make them fall in love with you or your brand? Start by being real. Don't expect anything from them; don't push them with countless emails; and don't annoy them on social media. Reach out to them on a one-on-one basis; tell them why you have chosen them for your blogger outreach program; and be honest on whether or not you can offer them something in return. While some bloggers will only accept payments in exchange of sponsored posts, most will be more than happy to help out if asked politely.
If you need more advice on how to successfully reach a luxury blogger, read our recent post, or to plan your next blogger outreach program, reach out to us.
