Social Media: Male versus Female
Although you might love to create awesome videos for YouTube, if you are targeting women, you might simply be wasting precious time and money. The same can be said about Pinterest if you are targeting men.
Think of it this way: guys often hang-out at a local pub watching a baseball/football/hockey/soccer game with a beer in hand, while girls love to shop all day then dress up to meet girlfriends for a few martinis at a trendy lounge. Of course, there are exceptions, but as a general rule, men and women are just different, and they, usually, don't hang out at the same places.
The same can be said about social media. If your luxury brand targets one gender, you have to pay attention to the demographics of the social network before you decide to jump all in and spend a lot of time and money. Being good at social media can be expensive, so it's important to invest wisely.
This post is inspired by an email chain with one of our clients who simply insist that they must have a strong YouTube presence because "everyone in the industry is there" and "that is what we need to do". About the brand: they target women over 30 years old with an income above $100,000.
The series of videos they have produced so far, against our recommendations, are not "must-see" videos. They don't show the brand at its finest and are simply boring to watch therefore they barely attract any attention from anyone. In fact, not a single video created and published in the last six months has been viewed more than 50 times! With more than 1 billion unique users who visit YouTube each month, and with over 6 billion hours of videos watched each month on YouTube, this should be a sign that
1- no one is interested in the video series;
2- continuing this path will incurs unnecessary costs;
3- since 78% of YouTube's audience is male - only 23% female - they should simply focus their attention on other social networks. Those who are visited by females and who will bring in targeted website traffic aka Pinterest, Facebook, Instagram and Twitter.
Yes they could spend thousands of dollars to create high-end videos, but why not invest in Pinterest a mere fraction of the costs to grow their presence on Pinterest, a social network that is mostly all female (68%) and that is simply awesome at generating traffic to a website. We can only advice and hope they read this blog post ;)
LinkedIn - The New Publishing Platform For B2B
Earlier this month, LinkedIn expanded its publishing platform, in a move that will allow all of the platform’s users to write long-form posts and share them with their connections. This change will be helping to transform LinkedIn into a comprehensive publishing platform, and one that businesses will be able to use to create informative content to educate their audiences with. While LinkedIn has previously offered the publishing feature to a select group of industry professionals, also called LinkedIn Influencers, with the new update, the feature will now be offered to all LinkedIn members. Will LinkedIn become the preferred publishing platform for B2B?
According to an announcement from LinkedIn, the Influencers’ posts have been doing well, receiving more views and comments than average posts. This first group of Influencers included big names within the financial industry as well as Bill Gates, Richard Branson and Barack Obama, among others. After the initial group of “Influencers” were selected to pilot this new effort, LinkedIn has found that these posts receive an average of 31,000 more views, 250 more likes and 80 more comments per post. Even with the new platform in place, LinkedIn is still maintaining its Influencers program to help bring attention to some of the most influential users on the site.
There are currently more than 277 million users on the LinkedIn network, and now all of them will be able to access the publishing feature right from their home screen.
LinkedIn members who are looking to enhance their B2B transactions will find that this new feature can be instrumental to their success. LinkedIn is already one of the top sites for B2B content publishing, and the most used social media platform by B2B marketers. The addition of the open publishing feature should only expand the influence of LinkedIn within the B2B marketing industry, and should help LinkedIn become the leading professional publishing platform in the market.
Now that the new update is officially available, members who are interested in taking advantage of the new publishing power will find a small pencil icon to the right of their Share Box. By clicking on this pencil, any user will be able to access a screen where they can create their long form posts and content. They will also be able to add titles and links in order to publish their article. Once an article has been crafted, it will be part of the public profile of the publisher. With the platform in place, members will be able to share their expertise through videos, images, photos, articles and presentations. Many members hope that this new feature will help them grow their business and develop a stronger online presence.
The new LinkedIn update offers members the ability to deliver more personal insights along with their profile. The social media site has launched the blogging feature to help increase user engagement, however, different users have found different benefits of the new platform. While some companies may be focused on the B2B marketing component of the new rollout, others are seeing the benefits of this addition when it comes to hiring decisions. No matter what the reason is for utilizing the new LinkedIn feature, it is clear that this platform is ushering in a new era for all of the social network’s users.
It might be time for us to focus more of our energy on LinkedIn as the new publishing platform for B2B. What do you think?
11 Tips For A Social Superyacht
If you own or manage a superyacht, you might be dabbling with the idea of increasing your charter revenues by stepping up your digital presence. If you already have a great superyacht website, such as the one we designed for MY Stafire, the next step is to join the social wave.
Why should your superyacht join the social wave? Because social media gets you actively connected with industry leaders, influencers and fans while your website simply waits for them to connect with you.
In an era where time is scarce, some consider social media to be the new email with its quick, timely and relevant interactions. As you share your story with compelling content across your social media channels, you let fans get to know the people behind the superyacht, creating the foundation to a great relationship.
But in order to turn fans into brand evangelists, you must have a clear social media strategy that includes great content representing your superyacht’s expertise. Once you have a strategy and a few original pieces of great content, such as infographics and blog posts, you must get the message out to the right audience at the right time through the right channels.
To help you better understand the digital yachting landscape, we have put together some of our wisdom to get your superyacht on the social wave. Here are our 11 Tips for a Social Superyacht.
1-Be reachable. To interact with you they need to find you.
Your website is the gateway to your social media channels; so make sure your social icons are easily findable on every page. Don’t hide the icons, but instead, be proud to be social and place them somewhere easily findable. Consider adding social widgets to your website giving a glimpse into your social communities.
2-Be Branded. Tell your superyacht’s unique story.
Your social media channels must reflect your superyacht’s personality. Are you a fun yacht, a classic yacht, an exploration yacht? Or are you just a regular plain old yacht? We didn’t think so. You must build your social media personality around the superyacht’s true essence.
3-Be Real. Show the people behind the superyacht.
You are more than jet skis, sun beds and staterooms. You are a superyacht, loved and serviced by a team of crew members. Your crew is your differentiating strength and must be put forward throughout your social media strategy. Don’t hesitate to share adventures, stories and fun facts about your crew to show the real side of your superyacht.
4-Be Engaging. Don’t talk alone, have two-way conversations.
These is nothing more boring than listening to someone talk about themselves for hours on end; don’t do the same on your social media channels. As a general rule of thumb, don’t spend more then 25-35% of your time talking about your superyacht. Instead, give your words to others and you will see them giving theirs back to you. Social media is all about team work.
5-Be Knowledgeable. Show off your expertise with others.
You are a superyacht. Luxury & travel experts and even brokers have a lot to learn from you about the industry. Share some of that wisdom and privileged information by answering questions from others and giving your opinions on related topics. Don’t just be there, get involved in the discussion.
6-Be Creative. Have fun and show your spirit.
You have a superyacht with a great personality; so now it’s time to show it off. Create compelling content such as infographics, videos, photos, blog posts, interviews to get people talking about your superyacht. You are living the life, so why not share it with those who dream of white sands and blue waters.
7-Be Around. Don’t join to simply disappear.
Getting to know your fans takes time and dedication; so you might not see any results in the first few weeks and months. Once influencers see that you are here to stick around and that you provide compelling content, they won’t hesitate in creating social synergy and give back some social love.
8-Be Everywhere. Build your presence where fans seek you.
Your fans are on every social network; so it's important to have a unified presence across all majors channels. Since time is of essence, concentrate your efforts on Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram. You might also want to interact on a country specific network to target a specific clientele.
9-Be Personable. Show your personality and enjoy the wave.
Every social media platform has its guidelines; so don’t automate your Tweet, Pins and Likes, then forget about it. There is no better way to kill your social presence then to plug in a tool and forget about engaging. Your fans won’t interact with your superyacht if you take a robotic approach to social media. They will immediately see the disconnect between your interactions and your social promise.
10-Be Surprising. Engage your followers with unique content.
A little bit of this, a lot of that and a little more of this. The secret ingredient to a social cocktail involves combining questions, quotes, comments, replies, retweets, hashtags, pictures, videos, polls, giveaways, blog posts and everything else that fits with your branded strategy. Don’t repeat the same strategy every day, as you will see your social interaction fade away. Surprise to engage, then surprise once more.
11-Be Luxury. You are a superyacht, so you must act like one.
Since your online presence reflects your reputation, you must always act and talk like a superyacht. Social media is all about building your brand image, an image that is built on one Tweet, Like or Pin at a time. A reputation can be tainted rapidly; so make sure to have a clear strategy before you jump in.
Now that you understand the basics of building a solid branded superyacht presence on social media, the question is, what will be your superyacht’s social media strategy? Reach out to us if you need someone to guide you with your digital presence.
What Happens When Everyone Is An Influencer
The social web has created a new surge of influencers. Think of bloggers who are read by thousands of visitors each month; Twitter stars who have gathered fans in the millions; or YouTube sensations who seem to produce one viral video after the next. It seems that anyone can become an influencer with the right combination of skills.
Since influencers have a broad audience of loyal fans, sometimes surpassing even the most coveted brands in the industry, they often get approached by brands who seek new marketing opportunities. The exchange of service is often beneficial for both parties: the influencer usually gets compensated, either in the form of a complimentary gift or money, while the brand gets its message in front of a niche audience. But what happens to the consumer - the third party involved in this transaction? Will this influencer-brand synergy manipulate his/her purchasing decision?
Before someone makes a purchase, they will be "influenced" by dozens of individuals. Some recommendations will carry a lot of weight, while others will simply be pushed to the side. The importance of each recommendation depends on the nature of the relationship between the influencer, the brand and the consumer. If the influencer is a digital star, then the message will not have the same impact as if it comes from a family member or a close friend.
In Influence Marketing by Danny Brown, I recently stumbled on a great table that shows the different degrees of relationships within a person's list of personal contacts. Brown defines the nature of each relationships - Inner Circle, Social Friends, Acquaintance, Followers - Colleagues, and Followers - Competitive - then goes to explain how this new landscape creates a multitude of pathways through which brands must try to deliver their messages. Everyone is an influencer, however, not everyone has the same influential pull.
| Tier | Categorization | Description | Relationship Activity |
| First | Inner Circle | Personal contacts such as family, neighbors, friends and coworkers with whom you share frequent and personal communication both online and face-to-face. | In-person and digital gathering such as meals, social engagements, telephone and video calls, text messaging, etc. |
| Second | Social Friends | Contacts with frequent personal communications but where the relationship began and, for the most part, remains online. | Digital gathering such as social networking, video chats, etc. |
| Third | Acquaintances | Contacts formed or solidified through a one-time or infrequent meeting such as at a trade show or past friendships such as old high school contacts reconnected solely through social channels. | Infrequent contact via social networks, mainly focused on business relationships. |
| Fourth | Followers - Colleagues | Impersonal relationships where no face-to-face connections were made; where communication is limited to the consumption of digital content. | Two-way, impersonal activity including reading each other's blogs, following each other on Twitter, etc. |
| Fifth | Followers - Competitive | Impersonal relationships where no face-to-face connections were made; where communication is limited to the consumption of digital content. | One-way, impersonal activity where one monitors the actions of another such as a competitive analysis. |
Reference: Influencer Marketing by Danny Brown
When creating an influencer outreach program, brands must try to understand the various types of influencers and the nature of their relationship with the buyer. Should they focus their attention on the blogger who can get thousands of fans to share his post on Twitter and Facebook; the women who leads the local group of mommy bloggers; and/or the Twitter star who can get the message go viral. The landscape is often blurry and requires time to understand.
If you plan on creating an influencer outreach program or if want to know more about how to reach a luxury influencer, read our recent post, or simply reach out to us.
How To Measure Your Social Influence
Simply put, influence matters. And if you want to persuade fellow influencers to engage with you, you should try to gain some traction yourself. Apart from building your social media communities on Twitter, Pinterest, Facebook, LinkedIn and Google+, one of the most common challenges for brands is to measure the return-on-investment (ROI) of their social media campaigns. Let’s face it, there is no cookie-cutter answer to determine the power of social media. Otherwise, we would have people like Justin Bieber setup a campaign to become the next American Presidential candidate!
So, how to measure your social influence? Here are a few tools to help you track and build your social media influence over time.
1. Klout: Arguably the most popular social media influencing tracking tool, Klout uses a proprietary algorithm to give out a score that compares you against others. According to Klout, “Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout score”.
Here is a screenshot of LuxeInACity’s Klout profile. Our current score of 59 sets us as an influence in our community. This scores seems to change every time we check and we don't take it too seriously.
2. PeerIndex:
By looking at the long term influence of social media users, PeerIndex tries to classify each post into the following eight categories: news & society, leisure & lifestyle, science and environment, technology and internet, health and medical, sports, business & finance and arts, media and entertainment. So, technically you only get compared with users in the same category as you.
Here is a screenshot of LuxeInACity’s PeerIndex score, putting us as influencers in the leisure and lifestyle group.
3. We Follow: As a directory of influential people organized by interests, WeFollow is a great tool to both determine your influence on a particular subject and to identify influencers to connect with. When we first set out to gain traction on social media, we aimed to become influential for #luxury. Our current score for #luxury puts us as one of the top 25 influencers for that hashtag. Pretty awesome when you achieve your goal!
Here is a screenshot of LuxeInACity’s WeFollow scores.
4. Kred : Providing a score out of 1000, Kred calculates a score by adding points to each action then normalizing it against other users. It’s a simple calculation that can be useful.
Here is a screenshot of LuxeInACity’s Kred Score, giving us a high score of 957 out of 1000 for travel!
Monitoring influence is an art more than an exact science, but analysing your brand or personal score using these useful social media tracking tools can help you determine your strengths and weaknesses and compare them with others in your community.
With LuxeInACity, we have gained influence in both the luxury and luxury travel industry. With time and the appropriate amount of resources, we have achieved our goals. Now we simply focus on making more meaningful creating more relationships with other influencers.
After reviewing your own scores, reach out to us if you think you might need a more focus and consistent approach to social media.
Content Marketing Fuels Social Media
It won’t come as a surprise if we tell you that long gone are the days of newspapers and TV dominance where the start of a day meant drinking coffee over a daily newspaper and the end of a night meant watching TV over popcorn. Now it’s all about checking emails, Facebook, YouTube, Twitter, Instagram and reading our daily newsfeed of blog posts. Let’s face it, we should have the internet hooked up to our blood stream so we don’t miss a beat.
So, if the internet and its myriad of social networks and bloggers have become the star of our daily life and the prime means of all our communications, why do brands still concentrate a large portion of their effort into traditional PR and marketing tactics? Is it because they don’t understand that social media linked to great content marketing is the new and best way to reach their desired clientele? Most likely. As a matter of fact, most agencies have yet to embrace content marketing and social media in their own efforts to acquire new clients; so, how can they transfer this knowledge to their current clients.
What you need to know is simple. Your digital agency must first identify then connect with key influencers in your niche industry. Getting your brand on a world-class news site might actually be far less successful then getting it in front of the very attentive fans following ten influential industry bloggers. Why? Because these major news outlets have a very broad and mixed audience while the blogger’s audience is extremely targeted to your needs.
Secondly, your digital agency must curate and create valuable content such as infographics, white papers, eBooks and imageries to reach out to these bloggers in the hope of getting some coverage. In our time as luxury bloggers at LuxeInACity, we have never ever received anything else then a press release from an agency. Imagine our surprise if a luxury hotel sent us a cool infographic on the Top 10 sightseeing activities in their city or if a boutique fashion brand sent an eBook on the must-have fashion items for the next season. We would not hesitate for a second. It would be published, posted on Facebook, tweeted several times, shared on LinkedIn, etc. My team would have a field day with such great content. We would probably pass it along to our fellow bloggers (yes, we are all friends and send each other random tips) in hopes of getting it to go viral.
Lastly, your digital agency should participate socially and share the efforts put forward by these generous bloggers. This is a step that is often forgotten by agencies. We publish an article for them and they forget about us. Bloggers write for different reasons, some for money, some for fame and some for passion, but they all want the same attention. Why else would they pour out their souls on the web? So, make sure your digital agency gives plenty of love before, during and after a blogger has promoted your brand. Remember that you will most likely want to work with them again in the future regardless of the digital agency you choose, so give a favorable lasting impression. And why not send them a personal thank you note and establish contact with them directly. A little love always goes a long way, especially in the blogging world.
So, if you feel like giving us some love, tweet to us at @luxeinacity or connect with us on Facebook.
The New Conversation Prism: A Visual Of Social Media Today
Trying to keep track of all the key players in social media is rather difficult. New players jump in every week while others become almost obsolete. Understand what service does what and where to put your marketing dollars can seem like an overwhelming task. Although we could provide you with a great list of who's who is social media, we think a visual representation of the social web as a whole might be the best way to understand the overall conversation between each player. And more importantly, where your brand fits in.
In 2008, and again in 2013, Brian Solis and his team created The Conversation Prism, an infographic representation of the social web and its various divisions such as social networks, social marketplaces, influence, quantified self, and service networking. The Conversation Prism was designed to help brands by providing a clear roadmap of the current state of social media.
How to read the new Conversation Prism
Halo One: YOU, the Brand
Obviously, social media is not a cookie-cutter marketing solution. You should not engage in every social opportunity. Your brand should pick the networks and tools that are in line with your audience and your marketing goals, otherwise you will dilute your influence and maybe not even make a mark.
Halo 2: Vision. Purpose. Value. Commitment. Transparency.
Once you have decided to bring your brand into the digital era, you first need to make a social media plan. Consider the pillars where you should concentrate your efforts. Ask yourself these questions. What is your brand vision for social media? What is the purpose of your social activity and how will you justify your investment? What is the added value you intend to deliver to your audience and how will you communicate this value? Are you committed to social media or is this simply a trial? Are you comfortable with transparency and showing the human side of your brand? Don't jump in before you make your plan.
Halo 3: Brand, Lines of Business, and Corporate Functions
Social is bigger than marketing, it is a way of business. Once you join the social revolution and make a commitment to your fans, you need to keep the conversation lines open. Social media will affect every aspect of your business from your dealings with suppliers, partners, customers and even competitors. It will also affect all the processes and systems that exist between all the players.
Halo 4: Always Be Improving (ABI) – Listen. Learn. Adapt.
In communication, it is often said that the best listeners are the best conversationalists. It's even more true when it comes to social media. Whether you want to learn what not to do on Twitter or how to reach an online influencer, make sure to keep the conversation real.
Listen to what your customers, employees and competition are saying, learn from the conversations you engage in and adapt to new environments. Social media is moving fast, so be prepared for the ride of a lifetime.
Solis, who is also author of popular books such as Engage, The End of Business As Usual, and What’s the Future of Business?, says:
The social landscape is evolving with increasing acceleration. As you can see throughout every iteration of the Prism, the number of networks that vanish and emerge is staggering. But more importantly, the nature and focus of how networks are used is also dramatic in its changes. In some cases, we see the move to smaller or more concentrated networks and at the same time the visual “social” web is becoming more pervasive.
Although it is clearly impossible to include every player in social media today, Solis and his team recreated an accurate representation of the state of social media in 2013. In every one of the four editions, the Conversation Prism has seen hundreds of services removed and hundreds more new ones added. What will the social media scene be like in two years? It will be interesting to see who is still leading the pack.
What Not To Do On Twitter
Twitter can quickly overwhelm a newbie with its millions of tweets per minute. Trying to understand the etiquette and the general rules of this social cocktail party can be a challenge, even for a veteran. As you try to ride the social wave, you will most likely do a lot of mistakes. As long as they don't land you on the first page of the New York Times, don't sweat them. Simply learn from your mistakes and don't repeat them.
Since you probably want to avoid doing mistakes altogether, we recommend you keep a copy of this list in your toolbox. With LuxeInACity, we have send out over 16 000 tweets, and we have to say, we too made some beginner's mistakes. This is what we think you should not do on Twitter:
Skipping the Social Media Plan
With no plan, you will end up tweeting about everything and about nothing. Your message will not be cohesive and you will end up turning around in circles. Just like any other marketing activity, social media should be studied and analyzed to then determine the best course of action to take and the best message to send out. At LuxeInACity, our aim was to become an influencer of luxury. We achieved our goal and, according to WeFollow.com, we are now listed as one of the Twitter's Top 25 influencers for the hashtag #luxury. Pick a strategy, then make your plan.
Self-Promoting in every Tweet
While you can and should share your brand message through Twitter, you should not self-promote all the time. There is nothing worse than someone who shouts at the world without ever listening to a word said in return. Twitter is not your typical marketing tool. To become successful and influential, you first need to gain the trust of the community. This starts by making real connections and interacting with your community. Listen, interact, share, then talk.
Spamming as a strategy
We all hate spam, yet so many brands spam on social media. Twitter is not a sales pitch machine nor is it a place to continuously send out the same message in different formats. Twitter should not be used to send out automatic DM (direct messages) to every new follower acquired urging them to also follow you on Facebook. Being personable means engaging fans one by one, and truly building a relationship with them. You don't want your first impression to scream "robot".
Not balancing dialogue and content.
There is no set rules about the amount of content versus dialogue to have in your Twitter stream, but try to balance the two. Post a great piece of content then follow up with some re-tweets, replies and conversations. Mix it up to engage your followers.
Automating Every Tweet.
We know. It's tempting. But trust us when we say this, it doesn't work. The only way to build a real community around your brand is to be non-robotic. We often see brands that simply plug in their RSS feed and never interacting with others. Unless you are a very important person or brand with a cult following, you need to spend time to be real.
Tweeting too often, or, too little.
Again, there is no formula to succeed on Twitter but as a general rule don't overload with hundreds of tweets a day or simply disappear for weeks at a time. Unless you are someone's idol, if you clog up their timeline, they will most likely turn you off in a hurry. And if you never participate, they will also remove you in their next clean-up session.
#HashtagAbuse.
Even if you want to become an influencer for a particular hashtag, don't abuse it. Instead, save it for when it matters the most.
Ignoring the Community
Don't act like you are the only person with an interesting message to share. Otherwise, you will achieve only failure. Engage in conversations, share content from other great brands, thank people for their retweets, offer assistance or support and become a social ambassador.
Lying or misleading
Some influencers have everyone talking about them. They are the "cool" kids of Twitter with huge followings. It might be tempting to buy yourself thousands of followers by injecting a few hundred dollars into a quick popularity scheme. In the long run, you might have 100 000 followers but no one really listening to you. Don't create a fake persona with fake fans. In the long-run it can only hurt your brand and destroy your online reputation.
Twitter is both an art and a science. Spend time listening to the chatter before you embark on your mission to dominate the social scene. Ask advice from those who have succeeded and be patient with your results. Twitter probably won't help you make a million dollars but it will certainly help you build your brand, engage with fans and make new partnerships.
What annoys you the most on Twitter? Share your thoughts below or send us a tweet at @luxeinacity or @roxannegenier.
Six Reasons To Get Your Brand Blogging Now
There has been talks around the office about starting a blog but no one has put their foot down and said "let's start today". There is obviously several reasons for this. You don't know where or how to start. You have doubts about the return on investment and the overall results. You might not have a good writer on your team. All excuses are good, but here are a few reasons we think might make you start blogging today.
1. To give your brand a voice
Every brand has a story to tell and there is no better way to start then with a great blog. Share some of your team's highlight such as a community driven action, a new success story or the addition of a new team member. It's your blog, so basically, you can write about anything and everything.
2. To generate traffic with SEO.
If you build a great website but never update it, it basically becomes a forgotten particle of content in an ocean of newly created information. But with a blog, you become pertinent and important every week or, even better, every day. Google continuously rolls out new changes to its algorithms but one thing is for sure, they will always put a great deal of value on fresh original content. You want Google to send traffic your way, right? Then give it some great content to chew on.
3. To establish your brand as an expert
You can't be recognized as an expert is you hide your skills. Think about it, you probably spend at less one hour each day researching a subject or another online. You read dozens of article on any particular subject before you make up your mind. You probably even follow a few bloggers in your industry to get the inside scoop on what's new. What if you turned the table around? What if you shared your knowledge with others and they started to follow you? Wouldn't that be great? Start a blog, share your knowledge and become an industry expert.
4. To become customer focus.
You probably get the same questions from your clients over and over. So why not write a blog post with the answers, given them the information ahead of time. They will love you, follow you, brag about you and most likely, do business with you. And as a side result, Google will see that you create relevant content for your industry and will index you to the top of search results. It's all win-win.
5. To learn something new.
Sounds strange. But really, you can't write a good article without doing a good deal of research on the subject. And as you probably know, reading one good article ultimately leads you to reading 10+ good articles. Also, you will most likely get a few user-generated comments with each new blog posts. Replying to these comments is a fabulous way to dig deeper into a subject.
6. To become social.
Once your brand starts blogging, you will inevitably want to start sharing it too. This is great. The web has become a playground for brands and you will be surprised how easy it is to make new friends when you have something interesting to say. You first have to put yourself out there with awesome content to then be invited in the expert's inner circle. Don't forget that social media is not about self-promoting but about relationship building.
If you are still not convinced and need some numbers about blogging and content marketing, check out our curated list of statistics that might convince you otherwise.
Now, give us one good reason not to start blogging today?