Luxury research firms provide high-end brands and companies with the data analyses and advice they need to effectively market their elite services and goods to an affluent market. Information is gained from regular comprehensive research and then relayed to the luxury industry in the form of business insight. We have compiled a list of the top 10 luxury research brands (in no particular order):
Wealth-X
Wealth-X has the largest collection of research on the world’s ultra high net-worth (UHNW) individuals. It is a wealth intelligence firm with offices in five continents.
Affluential
Affluential is a platform for research and advice regarding luxury brand management, luxury service design and affluent consumption. They provide unique and innovative seminars and executive education programs by world-class experts in luxury.
Luxury Institute
Luxury Institute is a research and consulting firm that assists top-tier luxury brands and start-ups to establish themselves as highly profitable enterprises.
Unity Marketing
Unity Marketing is a boutique marketing consulting firm, the brainchild of luxury expert Pamela N. Danziger. The focus is on providing business insight with regards to affluent consumers.
L2 Think Tank
L2 provides business intelligence in respect of the digital competence and performance of brands.
The Boston Consulting Group
The BCG is an international management consulting firm. They provide their clients with advice on business strategies to identify the best opportunities, address their challenges, and transform their enterprises.
Euromonitor
Euromonitor has comprehensive research on the luxury goods industry throughout the world. Industry trends are monitored and analyzed, including market share and market size data. They provide companies with the knowledge that informs effective business strategies.
American Express Publishing and the Harrison Group
American Express Publishing and the Harrison Group have formed a partnership in the form of Luxury Market Insights. They specialize in all things related to addressing an affluent audience: research, consulting, analysis and marketing capabilities. Using the Survey of Affluence and Wealth in America, they provide companies with the insight and tools to attract affluent consumers.
Shullman Research Center
The Shullman Research Center is a marketing research and consulting firm that deals specifically with luxury, wealthy and affluent consumers. They provide invaluable insight and data regarding this sector for senior marketers.
Ledbury Research
Ledbury Research conducts market research for the world’s most celebrated brands. They specialize in providing insight about high net-worth individuals for the most prestigious brands.
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