One of the first things that comes to mind when creating a new luxury brand is “What’s in the name?” Some brands opt to create a new word such as RueLaLa, use the founder’s name such as Chanel or pick a combination of words that is SEO ready, such as Agence Luxury.
Since we are currently in the process of picking the name for a new luxury brand, we stumbled upon this great infographic and we simply wanted to share.
Naming a new luxury brand requires a lot of brainstorming sessions but one thing is for sure, it can not be taken lightly. The name is often the first impression, and often the last thing seen by a potential new client. If you want a few more heads to help you throughout your brainstorm sessions, give us a shout.
Co-Founder at AgenceLuxury
Roxanne is the Co-Founder of LuxeInACity and AgenceLuxury. An Avid sailor and traveler she stumbled into luxury in 2005 while working aboard superyachts. Since then she has been a private concierge for UHNWI and has helped several luxury brands with their digital needs.
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