Your superyacht is the apogee of perfection, but then again, so are all the others luxury yachts of this world. So much care is given to a superyacht’s design, amenities and layout that, although different in style, they tend to be somewhat flawless. We know; we have worked on several superyachts as crew. Therefore, we understand yachting from the inside out.
If you seek to generate revenue from your superyacht by chartering it a few times a year, you might consider hiring a charter management company to do all the legwork. This is great but don’t forget to brand your superyacht in order to stand out from the fleet.
Just for fun, we have looked up hundreds of superyachts, ranging from 120′ to 220′ and up, and noticed one alarming fact: less than 10% of charter yachts have websites! Also, it seems like the average superyacht with a website hasn’t updated it in many years, making their digital presence old school. Most luxury yachts don’t use social media, and most don’t do any type of digital marketing at all.
So, in case we have picked your curiosity and you want to learn more about branding your superyacht, read on.
Branding is what takes your superyacht from a stand-alone boat and turns it into a living entity. It gives your superyacht its unique personality, a personality with a compelling story. Branding also gives your superyacht a meaning, unifies its existence and creates an overall effect on your desired market, the Ultra-High-Net-Worth-Individual.
As a general rule, your brand is what everyone else says it is. By giving it a storyline, you help everyone understand that your superyacht is a lot more than its jet skis and sun beds.
To help you understand the reasons you need to brand you luxury yacht, here is our Top Ten Reasons to Brand Your Superyacht.
1.Tell a Story: There’s a great story behind every superyacht.
A superyacht is nothing without its crew and captain. They live, breathe & love every inch of “their” superyacht. You must, therefore, tell the story of your yacht through the eyes of its crew.
2. Evoke Emotions: Build the dream by showcasing the lifestyle.
As the saying goes, pictures are worth a thousand words, but what can be said about a video? Wouldn’t it be worth a million words? Get creative with your branding and engage potential guests from every angle. Don’t focus so much on your superyacht’s characteristics, put the emphasis on the overall charter experience.
3. Promise Service: The crew is a superyacht’s finest asset.
It’s not all about the number of jet skis, sun beds, or staterooms. A superyacht is the apogee of luxury living yet little is known about its impeccable service. Showcase the crew and you showcase the yacht.
4. Tailor Bespoke Retreats: Every yacht offers a unique escape.
A superyacht is the ultimate gateway to the finest destinations. Create itineraries that inspire action and stand out from the rest. No one wants to be given a “time to wake up”. Engage your fans with your luxury living expertise.
5. Create Preference: Build loyalty and keep them coming back.
Provide key emotional experiences that patrons will want to enjoy time and again. Don’t just drop them off at the airport and forget them, keep them engaged for years to come.
6. Express Luxury: Verbalize the distinct style of your superyacht.
Family, Adults, Business; American, European or Asian. Your crew can do it all, but what is your superyacht’s personality. Verbalize the tangible differences to attract the desired clientele.
7. Delight the Senses: Your chef is your secret ingredient.
Make them salivate and drool over your chef’s tantalizing dishes. Pair it with a delightful wine to enhance the overall effect. Get your chef active on land to introduce the yacht. Win them over with your delectable offering.
8. Entice Summertime Fun: Show your water sport skills to get them excited.
Nothing beats a day playing in the sun with the deck crew. They are experts in water sports and able teachers. Let them showcase their talent to inspire adventure.
9. Offer Uniqueness: It’s all in the details.
Now, let’s talk about the yacht’s unique offering. Its beach BBQs, its Jacuzzi and pool, its steam room and gym. Its staterooms and dining options. Remember, it’s not all about facts and numbers. It’s all in the packaging.
10. Building an Identity: One Yacht, One identity. No mistake should be made.
Potential patrons are exposed to a hundred or more superyachts before making their final chartering choice. The question is, how will they recall yours?
If you are considering branding your superyacht, don’t hesitate to reach out to us for a one-on-one consultation. In the meantime, check MY Starfire‘s website and social media channels to see our expertise first hand.
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